Facts. Truths.

Packaging / print design / artworking  

In 2016, the Financial Times unveiled the “Facts. Truths.” marketing campaign promoting its coverage of the US election. Featuring illuminating statistics from its coverage of US issues such as household income, immigration, trade and manufacturing, the campaign underscores how the FT equips readers with insight they can trust.

 

I was involved in artworking coffee cups to promote the launch of the campaign. These were a huge success, and they helped to generate a lot of buzz.