The Future of Banking

Animation / Digital ads

The Banker and the Financial Times have offered a live global benchmark with the aim of helping businesses and individuals build resilience in the face of economic uncertainty. I was requested to create a set of animated ads using their image of a cloudy skyline. For the animation, I chose to create a cinemagraph type of subtle movement in the image with the clouds to emphasize the idea of a cloudy economic forecast and make the ads more engaging.